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04th Feb 2010

Symbols Make a Logo Successful

Image : http://www.flickr.com

“Nike’s” swoosh, golden arches of “Mc Donald’s” and the “FedEx” arrow, these symbols just don’t let us forget the brands associated with them. We get to see ample of logos everyday but these attractive symbols make these brands live in our minds forever. However, some people think there is a difference between logos and symbols.

We all know that a well-designed logo plays an important role to attract potential clients, create brand recognition and become a part of a trendy culture, but people say that a logo is incomplete if it displays only a symbol. It should be a blend of text and image, both. Undoubtedly, the visual stimulation of a logo plays an important role to kick start the audience’s memory, leaving a greater and lengthier impact than words alone can do.

To gain special attention in this competitive brand world we need to come up with logos, which leave lasting impression on the viewers mind. Therefore, designers always try coming up with logos, which are easily recognizable and symbols play a significant role in making a logo memorable.

With the passing time, different styles have been adapted in logo designing and we usually separate logos into three different types.

1. Textual Logo: Logos, which feature company, name using unique script without any additional images.

2. Illustrative Logo: These are the unforgettable symbols, which become branding masterpieces making a symbol or emblem sign of recognition.

3) Iconic Logo: These types of logos are very effective as it combines the text and a symbol to convey the message clearly.

Therefore, I think symbol makes a logo prominent and evergreen for ages and there are particular icons and symbols, which always appear in logo designing.

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